Webmaster Guidelines

Webmaster guidelines

AdSense publishers are required to adhere to the webmaster quality guidelines.

• Do not place excessive, repetitive or irrelevant keywords in the content or code of webpages.
• Avoid hidden text or hidden links.
• Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• Do not include deceptive or manipulative content or construction to improve your site's search engine ranking (e.g., your site's PageRank).
• Create a useful, information-rich site and write pages that clearly and accurately describe your content.

Traffic sources

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:

• Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
• Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
• Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
• Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
• Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.

Ad behavior

Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers.

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.

Google ads, search boxes or search results may not be:

• Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
• Displayed in pop-ups or pop-unders.
• Placed in emails, email programs, including webmail, or on pages where dynamic content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus. (Does not apply to AdMob.)
• Placed in emails, email programs, or chat programs. (Does not apply to AdMob.)
• Obscured by elements on a page.
• Placed on any non-content-based page. (Does not apply to AdSense for search, mobile AdSense for search, or AdMob.)
• Placed on pages published specifically for the purpose of showing ads.
• Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
• Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.

Site behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Google advertising cookies

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.

Google uses the DoubleClick cookie on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies and any applicable laws, rules and regulations.
If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern with regard to the data collected under that contract.
Learn more about preparing your privacy policy.

Children's Online Privacy Protection Act (COPPA)

If you implement any Google advertising service on a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tool found, and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.

Source:https://support.google.com/