Gambling Content

AdSense restricts the placement of ads on gambling sites and gambling-related content. We have different policies for gambling content based on the country in which a publisher is located. Publishers outside a limited group of countries are not allowed to place ads on any gambling content or on any pages with links to gambling content. This includes any content that allows users to place bets or play games in exchange for an opportunity to earn money or other prizes.

In this selected group of countries, publishers are allowed to monetize pages with online gambling, information about online gambling content and pages that link to gambling content. Gambling content includes: online casino games, sports betting, bingo, lotteries, tips, odds, handicapping, mahjong, educational/supplemental materials and bonus codes.

Austria	Greece	Portugal
Belgium	Ireland	Romania
Canada	Italy	Serbia
Denmark	Israel	Spain
Finland	Norway	Sweden
France	Peru	United Kingdom

Currently, these publishers must meet Google’s stringent requirements for consideration and need to be selected and approved by the AdSense Policy Team before ads can be shown. If you're eligible, AdSense will be sure to contact you. Publishers located outside of these countries aren’t permitted to place ads on content that allows any type of betting or has links to such content.

To keep the Global Display Network family safe, ads will only be shown on gambling content if both the publisher and the page’s visitor are located within a gambling-approved country and if the visitor is of legal age.

Additionally, publishers now have the opportunity to opt in to receiving gambling ads through the category filtering feature. If you don't wish to receive gambling ads on your site, no action is required on your part.

Publishers who have not been not selected or approved for gambling content:

Allowed	Not allowed
Sites with play-for-fun games, contests, sweepstakes, raffles Location-based gambling sites (hotel casinos and destination travel sites) Sites promoting fantasy sports Sites selling books, ebooks, magazines, TV shows that discuss gambling-related activities Discussion forums or blogs about gambling that don’t drive traffic to online gambling sites Sites selling gambling equipment	Online gambling sites, such as online casinos or online wagering sites Sites that drive traffic to online gambling sites, such as through organic links

Publishers who have been selected and approved for gambling content, and are located in one of the following countries: Austria, Belgium, Canada, Denmark, Finland, France, Greece, Ireland, Italy, Israel, Norway, Peru, Portugal, Romania, Serbia, Spain, Sweden, United Kingdom:

Allowed

Online gambling sites, such as online casinos or online wagering sites Sites that drive traffic to online gambling sites, such as through organic links Sites with play-for-fun games, contests, sweepstakes, raffles Location-based gambling sites (hotel casinos and destination travel sites) Sites promoting fantasy sports Sites selling books, ebooks, magazines, TV shows that discuss gambling-related activities Discussion forums or blogs about gambling that don’t drive traffic to online gambling sites Sites selling gambling equipment