The content-based adverts can be targeted for interest or context. The
targeting can be CPC (click) or CPM (impression) based. There's no
significant difference[11]
between CPC and CPM earnings, however CPC ads are more common. There
are various ad sizes for available for content ads. The ads can be
simple text, image, animated image, flash, video, or rich media ads. At
most ad sizes, users can change whether to show both text and multimedia
ads or just one of them. As of November 2012, a grey arrow appears beneath AdSense text ads for easier identification.
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